Creative Direction

Getting attention.
Not getting customers?

You are not short on content. You are short on a system. The attention comes in and leaks straight back out, because nothing turns it into a sale and nothing ties it together. This is senior creative direction that fixes the strategy, not the symptom. Posting was never the problem.

Book the intensive See what you get
Built by a creative director and two-brand founder. The strategy behind premium developers, jewellers, and growing brands.
Attention→Customers

The five-part system that connects the two

01Who it's forthe buyer, what they feel
We pin down exactly who your buyer is, what they feel in the first ten seconds, and what they say after they leave. Every piece gets made for that one person.
02Content pillarswhat gets made
The few territories everything you make lives inside, so nothing is a one-off and every post has a clear job to do.
03Brand voicehow it sounds
How your brand sounds, the words it owns, and the words it never says. The consistency that makes you recognisable.
04Hook bankhow it earns attention
A library of opening angles written for your business, so the first two seconds earn the stop, every time.
05ConversionCTAs + capture that close
The calls to action and capture that turn attention into enquiries, bookings and sales. The piece almost everyone skips, and the reason content makes you money instead of noise.
The real problem

You don't have a content problem. You have a system problem.

You post. It gets seen. Then nothing compounds, because there is no strategy underneath it. Here is what that actually looks like.

🚪

It gets seen, not sold

The attention comes in and walks right back out. Views climb, the business does not.

🔁

Motion without movement

Years of posting, thousands of pieces, and the needle barely moves. Effort was never the problem.

📈

Trend-chasing, not strategy

"This is trending" is the only direction anyone gives. No point of view, no through-line, no reason behind it.

⏱️

Made last-minute

Content gets thrown together between calls and emails, with no plan tying any of it to the business.

🛑

No next step

Every post is beautiful and then it just ends. Nothing tells the viewer what to do or moves them toward a sale.

❓

No idea if it works

Nobody set up a way to tell. You are spending on faith, not on proof.

The deliverable

You leave with a strategy, in writing

Not advice you forget by Friday. Documented artifacts you and your team run from for years, even if we never work together again.

  • 01
    Your target audience. Who the buyer is, what they feel in the first ten seconds, and what they say after they leave.
  • 02
    Content pillars. The few territories every piece lives inside, so nothing is a one-off.
  • 03
    Brand voice. How the brand sounds, and the words you never say.
  • 04
    A hook bank. Opening angles that earn attention in the first two seconds.
  • 05
    The conversion play. The calls to action and capture that turn attention into enquiries and sales. The piece almost everyone skips.
The difference

The piece almost
everyone skips.

Beautiful content with no next step is a dead end. We build the bridge: a clear call to action on the work, a way to capture the people it reaches, and a path that ends in a sale. That bridge is the difference between content that makes you money and content that just makes noise.

Attention to customerThe conversion path
01
Content earns attentionthe right hook, the right pillar
02
A clear call to actionso it is not a dead end
03
Capture and follow upenquiry, list, booking
04
Customerthe one number that matters
Who it is for

For brands that post a lot and convert little

Founders & operators

You are the face of the brand and you need a content lane that does not eat your week to feed.

Agents & teams

You have listings and a market, but your feed looks like everyone else's. You want a signature.

Premium local businesses

Jewellers, clinics, studios, showrooms. Strong reputation offline, flat and generic online.

Creators & small agencies

You can make the work. You want senior creative direction, not another set of hands.

Who's directing you

Not a freelancer.
The operator behind two brands.

I'm Wisam Mshati, a creative director and the founder of two companies: Mshati Productions, a premium creative agency, and TRE Media. For over a decade I've built the strategy and the content behind premium developers, jewellers, and growing brands. This intensive is that same senior thinking, in one focused session. You get the brain, not a template.

MSHATI PRODUCTIONS×TRE MEDIA
On a premium production set
Creative direction workspace Creative studio
How it works

Booked today, executing this week

Book and pay

Pick your tier, pay securely, and choose your session time. That locks your slot.

Intake and audit

You fill a short intake. I audit your content, your market, and your competitors before we meet, so we use the session to build, not to catch up.

The 90-minute intensive

We get on a call and build your plan live, together, on screen. Recorded so you keep it.

You get the document

Within 3 business days you receive the full written content plan, ready to execute.

Pricing

Pick your level

All prices in USD. Remote, anywhere in the world.

Strategy Call

$600
A focused 90-minute working session to unstick your direction.
  • 90-minute live strategy call
  • Recording to keep
  • One-page pillar summary
  • Direction you can act on now
Get started
Most popular

Content Strategy Intensive

$1,800
The full intensive. Pre-call audit, live build, and the complete written system.
  • Discovery from the 10 questions
  • 90-minute live intensive
  • Your target audience, defined
  • Content pillars + hook bank
  • Brand voice, and what never to say
  • The conversion play: CTAs + capture
Book the intensive

Done-With-You Month

$4,000 /mo
I stay on as your creative director, remotely, after the plan is built.
  • Everything in the Intensive
  • Weekly creative direction passes
  • Async feedback on your content
  • Monthly planning call
  • No production. Pure direction.
Apply

If you do not leave the intensive with a clear system you can execute, I will keep working until you do.

Why me

The brain behind the brands, not a template

2brands founded and run
$50M+in flagship brand campaigns directed
10+ yrsas a creative director and producer
"Most brands already get attention. What they don't have is a system that turns it into people who buy. That system is exactly what we build." WISAM MSHATI · CREATIVE DIRECTOR & FOUNDER
Questions

Good to know

Is this remote?

Yes. The entire intensive is delivered over video call, so it works anywhere in the world. You do not need to be in the same city or country.

Do you produce the content too?

This product is strategy and creative direction only. You leave with the complete system and your team executes it. If you want production or ongoing direction, the Done-With-You Month is the next step.

What do you need from me before we start?

A short intake and access to look at your current content and competitors. That is it. I do the audit before we meet so the session is spent building, not briefing.

How fast do I get the written document?

Within 3 business days of the intensive. The call itself is recorded and yours immediately.

What if I am a small business or just starting?

The Strategy Call is built exactly for that. It is a lower-commitment way to get senior direction and decide if the full intensive is worth it for you.

How do I pay?

Securely by card in USD when you book. Your session time is confirmed the moment payment clears.

Get your content plan

One session. A complete system. Start posting with a plan this week.

Book the intensive

Questions first? Email me